Why Should I Have a Podcast (When There Are 800,000+ Out There)?

It’s a good and reasonable question businesses face in 2020. Another way to put it would be:

Why would my business spend time and money getting a podcast off the ground when there is so much competition already? 

I don’t know what the answer is for you specifically, but I do have one answer to throw into the conversation. 

You should have a podcast when there are 800,000+ out there because at the end of the day everyone else’s show have little to nothing to do with your show. 

What did she just say?!

Hear me out…

Yes, there are lots of podcasts floating around online, even some which make six-figure incomes on the regular, but I want to remind you that you don’t have to make plans to reach every single person who listens to podcasts just like you don’t do business with every single person who does business elsewhere.

There is only one audience that should truly matter to you.

Your network. 

Your network wants to get to know you and they want to be able to have the option to hear what you are up to in a medium that almost half of the US population utilizes for media consumption.  

P.S.

Want to learn how to podcast or train someone on your team?

Last year, I was fortunate to come alongside Gina Horkey of Horkey Handbook and Hailey Thomas of Brainspace Optimized and create a course dedicated to teaching virtual assistants on how to do all things podcasting.

In Podcast Assist, you or your team members will learn how to master the skills and strategies needed to launch, manage, and grow podcasts for small businesses.

For more information, get on the email list today!

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You ready to do this thing yourself? Here’s the Podcast Starter Kit 😎 Because you should have a podcast and I’m into making things easier on you. 

Questions? Reach out to me.