It’s time for a better content strategy.
I help founders, small business owners, and creative teams clarify what they’re really trying to say, setting the foundation for a content ecosystem that supports their business goals.
No more random acts of content.
Through the COMPASS Method™, you’ll learn how to:
Identify
Analyze
Adjust
Your content to better fit your business goals.
Before you choose a platform, format, or tactic, start with a question:
What am I trying to communicate, and why does it matter to my business?
Core content is:
*The message you want to be known for
*The ideas that support what you sell
*The throughline behind everything you create
What my clients are saying
“Pushing out a podcast episode isn’t just about the content; each episode has to align with our company's direction and goals. It has to resonate with our audience and what is important to them. Melanie is obsessed with that, and that’s what I want, because so are we.
The most important thing about Melanie is she cares—A LOT—not just about her work but about the people she works with. She wants her clients to succeed.”
Megan Senese, Co-founder & Principal at stage
Other lovely client messages
“Melanie is one of the most focused, resourceful, skillful, caring, lovable, yet all-about-getting-the-job-done/hardworking people I know. Melanie is the kind of person you want on your team. She's so brilliant, she can pretty much do anything she puts her mind to and excel at it. We could not have gotten this far without her.”
— Banafsheh Madaninejad, PhD“When I post open positions, applicants tell me they listened to the podcast. I’ve gotten some panel speaker and moderator slots from people who heard the podcast, and there’s a professor using them in her grad school classes. I have one high-level client who wasn’t sure I could handle a speaking slot, and I sent them to the podcasts as proof that I really can make obscure material engaging and moderate on the fly.”
— Kate Wing, Founder of Intertidal Agency“When I was looking for a creative partner for the Humankindness at Work Podcast, I knew I needed someone who would reflect my values and mission, and bring excellence to the work. Melanie Scroggins has been the perfect fit. Melanie is a competent, trustworthy, and passionate professional. She is incredibly organized and has great communication skills…If you're looking for a creative partner for your podcast whose care for people matches their competence, you don't have to look anywhere else.”
— Jennifer Clark, Jennifer's Voice