It’s time for a better content strategy.
I help founders, small business owners, and creative teams clarify what they’re really trying to say, setting the foundation for a content ecosystem that supports their business goals.
No more random acts of content.
Through the COMPASS Method™, you’ll learn how to:
Identify
Analyze
Adjust
Your content to better fit your business goals.
Before you choose a platform, format, or tactic, start with a question:
What am I trying to communicate, and why does it matter to my business?
Core content is:
*The message you want to be known for
*The ideas that support what you sell
*The throughline behind everything you create
What my clients are saying
“If you are looking for someone who cares about your show, your business, and your vision the working with Melanie is exactly what you need. Every time I listen to our show after Melanie put her touch on it, I’m impressed. How often does a provider impress you every single week? We have worked with other producers, it was clear they didn’t listen to the show, they didn’t understand our business goals and they simply didn’t care, they just got it done. The care she brings to each of our episodes is truly unmatched.
Melanie makes us feel like our show is her number one priority, even though she has other clients. That’s the level of care she brings to every episode.”
— Megan Senese, Co-founder & Principal at stage (So Much To Say: A Legal Podcast For People)Other lovely client messages
“Melanie is one of the most focused, resourceful, skillful, caring, lovable, yet all-about-getting-the-job-done/hardworking people I know. Melanie is the kind of person you want on your team. She's so brilliant, she can pretty much do anything she puts her mind to and excel at it. We could not have gotten this far without her.”
— Banafsheh Madaninejad, PhD“There are a lot of podcast producers out there. There are very few who are truly elite.
Melanie is exceptional at her craft. Sharp instincts, flawless execution, and a rare ability to translate vision into something better than imagined. But what really sets her apart is how much she cares. About the work. About her clients like Megan and me and our little podcast "So Much To Say". About getting it right.
Megan and I don’t just feel supported, we feel rooted for. It’s a true mutual-admiration situation and the kind of women-supporting-women energy people talk about but rarely experience.
I feel incredibly lucky to work with her. If you’re thinking about launching your own podcast and want a real partner, Melanie is the one.”
— Jennifer Ramsey, Co-founder & Principal at stage“When I was looking for a creative partner for the Humankindness at Work Podcast, I knew I needed someone who would reflect my values and mission, and bring excellence to the work. Melanie Scroggins has been the perfect fit. Melanie is a competent, trustworthy, and passionate professional. She is incredibly organized and has great communication skills…If you're looking for a creative partner for your podcast whose care for people matches their competence, you don't have to look anywhere else.”
— Jennifer Clark, Jennifer's Voice“Melanie is one of the rare people who knows how to work through the noise and take ideas and turn them into clear, compelling content that actually works…What sets Melanie apart is her strategic mindset. She understands that content isn’t about being everywhere, all the time. It’s about choosing the right foundation and building from there in a way that supports broader business goals. She brings clarity and structure to spaces that often feel overwhelming for founders and creators managing a podcast. Melanie is deeply trustworthy, an excellent communicator, and someone you want in your corner when building something meaningful. Any brand, business, or founder working with her will be better for it.
— Stephanie Caruso, Director of Campaigns at SheSpeaks